Smartphones and Holiday Shopping

Why mobile matters and why you should care.

Are you reading this on a smartphone?   If not, I’ll bet one is in reach. Mobile has changed everything! Did you know? 68% of smartphone owners say they check their smartphone within 15 minutes of waking up in the morning.1 30% admit they actually get “anxious” when they don’t have their phone on them.2 […]

Are You Falling Forward or Falling Behind?

the direction you fall - is your choice

Without fail, this time of year highlights the picturesque scenery along the hills and highways of my great home state of North Carolina. It’s the time of year that can’t exactly be put into words – a fall season in the Carolinas has to be experienced. As the leaves begin to change from varying degrees […]

Introducing Micro-Moments

short exchanges in communication and behavior

Book on Table

This past week, my youngest daughter, Emma Kate and I drove to our local Play It Again Sports store in hopes of finding a gently used size 4 soccer ball for her upcoming Fall season. The only available soccer ball that would work was a new ball priced over $20, not wanting to pay that much I […]