Smartphones and Holiday Shopping

Why mobile matters and why you should care.

Are you reading this on a smartphone?

 

If not, I’ll bet one is in reach. Mobile has changed everything!

Did you know?

68% of smartphone owners say they check their smartphone within 15 minutes of waking up in the morning.1

30% admit they actually get “anxious” when they don’t have their phone on them.2

In many countries, including the U.S., more searches take place on mobile devices than on computers. So what does this mean to our holiday shopping season?

91% of smartphone owners turn to their phones for ideas in the middle of a task (like shopping).3

82% of smartphone users say they consult their phones on purchases they’re about to make in a store.4

76% of people who conduct a local search on their smartphone visit a business within 24 hours and 28% of those result in a purchase.

Google defines these happenings in our lives as micro-moments. These micro-moments are critical touch points within today’s consumer journey, and when added together, they ultimately determine how that journey ends. These micro-moments happen when…

How Mobile Has Redefined the Consumer Decision Journey for Shoppers

I hope you keep these micro-moments in mind as you plan your next social media campaign, email marketing sequence, and digital media strategy – especially if you are a local small business.


Sources:

1 Google Consumer Surveys, August 2015, smartphone users, n=7292
2. Google Consumer Surveys, August 2015, smartphone users, n=1666
3,4 Consumers in the Micro-Moment, Google/Ipsos, U.S., March 2015, n=5,398 based on internet users
    *pdf download: How Mobile Has Redefined the Consumer Decision Journey for Shoppers

The hope for Moments with Mitch is to provide a moment or two each week that challenges you to take action, encourages you to keep moving forward and reminds you every moment we are given matters.

Thank you for being on this journey with me – now let’s go make our next moment count!

It only takes a moment

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President

The 26.2 Group formed in 2008 to provide coaching, training, and motivational speaking to people about personal and professional growth, social marketing strategies, and client engagement.

For the previous twenty years, I’d served in various executive leadership positions including a Fortune 500 company, mega-church, large nonprofit organization, and several small entrepreneurial companies.

I hold a Masters from Southwestern Baptist Theological Seminary and BA from the University of North Carolina at Charlotte. My current service positions include the Susan G. Komen NC Triad Board of Directors, University of North Carolina at Charlotte Alumni Association Board of Directors, and the Online Brand Camp leadership team. I teach part-time at the Guilford Technical Community College Small Business Center.

I’m also a son, brother, husband, dad, coach, and storyteller.

I created A Tie that Binds Foundation and National Pink Tie Day in 2013 with colleagues to provide resources, support, and hope for men who face breast cancer alongside the women they love. Learn more about breast cancer awareness resources and education organizations at www.atiethatbinds.com.

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