Over the past several years, I have coached many individuals on how to maximize LinkedIn. In the process, I’ve narrowed down the four primary ways to get results from LinkedIn.
- Update often: LinkedIn is a powerful, search engine friendly site. It does a lot of thinking and “linking” for you, but you must update your professional changes, news, and activity. Be active. An idle LinkedIn profile is useless.
- Connect with others: Find and connect with college friends, classmates, neighbors, and leaders in your industry. Network through LinkedIn with current and former co-workers.
- Complete Your Profile: Fill out your profile completely and upload articles or products you’ve been a part of developing. Including images of you, the company, and your logo are critical. Create a Slideshare account, create a slide presentation, and connect it to your LinkedIn profile for an extra boost.
- Keep It Professional: Honor LinkedIn etiquette. Don’t attempt to connect with people you don’t have at least three degrees of connection to.
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The 26.2 Group formed in 2008 to provide coaching, training, and motivational speaking to people about personal and professional growth, social marketing strategies, and client engagement.
For the previous twenty years, I’d served in various executive leadership positions including a Fortune 500 company, mega-church, large nonprofit organization, and several small entrepreneurial companies.
I hold a Masters from Southwestern Baptist Theological Seminary and BA from the University of North Carolina at Charlotte. My current service positions include the Susan G. Komen NC Triad Board of Directors, University of North Carolina at Charlotte Alumni Association Board of Directors, and the Online Brand Camp leadership team. I teach part-time at the Guilford Technical Community College Small Business Center.
I’m also a son, brother, husband, dad, coach, and storyteller.
I created A Tie that Binds Foundation and National Pink Tie Day in 2013 with colleagues to provide resources, support, and hope for men who face breast cancer alongside the women they love. Learn more about breast cancer awareness resources and education organizations at www.atiethatbinds.com.
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