Over the past several years, I have coached many individuals on how to maximize LinkedIn. In the process, I’ve narrowed down the four primary ways to get results from LinkedIn.
- Update often: LinkedIn is a powerful, search engine friendly site. It does a lot of thinking and “linking” for you, but you must update your professional changes, news, and activity. Be active. An idle LinkedIn profile is useless.
- Connect with others: Find and connect with college friends, classmates, neighbors, and leaders in your industry. Network through LinkedIn with current and former co-workers.
- Complete Your Profile: Fill out your profile completely and upload articles or products you’ve been a part of developing. Including images of you, the company, and your logo are critical. Create a Slideshare account, create a slide presentation, and connect it to your LinkedIn profile for an extra boost.
- Keep It Professional: Honor LinkedIn etiquette. Don’t attempt to connect with people you don’t have at least three degrees of connection to.
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