4 LinkedIn Mistakes to Avoid

Over the past several years, I have coached many individuals on how to maximize LinkedIn. I have noticed many are fearful of making mistakes. The only way to avoid mistakes is to say and/or do nothing. Mistakes will happen, we need to minimize them. In the process of my coaching, I’ve narrowed down the four mistakes people tend to make that diminished effectiveness.

LinkedIn Webpage
  1. Posting a selfie or no image at all in your profile – Come on, get a stranger to take a picture with your iPhone or invest a $100 bucks in your future and get a professional headshot.
  2. Viewing LinkedIn as a tool for a job search only – It’s an amazing research tool that puts you legitimately in contact with customers and clients you might otherwise never meet. Be honest when making connections.
  3. Treating LinkedIn like Facebook, twitter, or other “social” platforms – Unless you are a clown looking for work, don’t act like one on LinkedIn. Treat your profile and connection outreach like the proverbial 60 seconds in the elevator. Be respectful, professional, and honest.
  4. Not putting in the time – It does take time to get a top-notch profile in place, but in return you get 24/7 name, company, and brand exposure. You also get the opportunity to be part of an international online conversation about hundreds of topics.

“If you’re making mistakes it means you’re out there doing something” – Neil Gaiman

LinkedIn needs to hear your voice, experience your work. Go make mistakes.


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The 26.2 Group formed in 2008 to provide coaching, training, and motivational speaking to people about personal and professional growth, social marketing strategies, and client engagement.

For the previous twenty years, I’d served in various executive leadership positions including a Fortune 500 company, mega-church, large nonprofit organization, and several small entrepreneurial companies.

I hold a Masters from Southwestern Baptist Theological Seminary and BA from the University of North Carolina at Charlotte. My current service positions include the Susan G. Komen NC Triad Board of Directors, University of North Carolina at Charlotte Alumni Association Board of Directors, and the Online Brand Camp leadership team. I teach part-time at the Guilford Technical Community College Small Business Center.

I’m also a son, brother, husband, dad, coach, and storyteller.

I created A Tie that Binds Foundation and National Pink Tie Day in 2013 with colleagues to provide resources, support, and hope for men who face breast cancer alongside the women they love. Learn more about breast cancer awareness resources and education organizations at www.atiethatbinds.com.

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